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    John L. Morris (born ) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of August , his net worth was estimated at US$ billion. [2] He's also owner of White River Marine Group, Top of the Rock, Big Cedar Lodge, and Cabela's.


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Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years.

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Johnny (John L.) Morris, Founder and Lead Outfitter of Bass Pro Shops, got his start in by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a.


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  • Johnny Morris - Bass Pro The museum helps bring visitors to Bass Pro's store there, with which it shares a location. [9] [10] In September 2017, Bass Pro acquired Cabela’s, another retailer of outdoor merchandise, for $4 billion. [11] Morris and his family were presented with the Audubon Medal in February 2019, in recognition of their conservation efforts. [12].
  • Johnny Morris - Bass Pro Johnny (John L) Morris, founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is known as a retail and travel destination pioneer.
  • John L. Morris: Age, Net Worth & Family Biography - Mabumbe Johnny Morris A Business Visionary and Conservation Leader Johnny (John L.) Morris, Founder and Lead Outfitter of Bass Pro Shops, got his start in 1972 by selling fishing tackle out of the back of his father’s store. Since then, Johnny has earned a reputation as one of the most visionary and influential retailers of the last 50 years. Today he is.

  • John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops.
    • John L. Morris is a prominent American businessman and entrepreneur, best known as the founder and CEO of Bass Pro Shops, a leading retail chain specializing in outdoor recreational products. Born on March 19, 1948, in Springfield, Missouri, Morris has built a multi-billion dollar empire that has significantly impacted the outdoor retail.
  • His mother Genny was one of 10 children growing up in a two-bedroom house.
    • Johnny Morris Johnny Morris’s Profession & Career. In 1972, Morris opened Bass Pro Shops in the back of one of his father’s liquor stores to sell fishing equipment. He is also the founder of the White River Marine Group, which produces and sells boats under the brand names Ranger, Nitro, Triton, Tracker, Sun Tracker, Regency, Mako, and Ascend.
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  • John L. Morris is married to Jeanie Morris, with whom he shares four children. The couple maintains a private family life while actively participating in community events related to outdoor activities and conservation efforts.

    • Johnny morris second wife

    In , Morris opened Bass Pro Shops in the back of one of his father’s liquor stores to sell fishing equipment. He is also the founder of the White River Marine Group, which produces and sells boats under the brand names Ranger, Nitro, Triton, Tracker, Sun Tracker, Regency, Mako, and Ascend.
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    • Johnny morris wife

    But back in , just as Johnny was in the thick of growing Bass Pro Shops and Tracker Boats, he met his wife, Jeanie. “I was actually friends with his sisters, and we met through them,” Jeanie says.


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    Johnny Morris, Bass Pro Shops founder and lifelong conservationist, and members of his family were awarded the the National Audubon Society's top award last week — the Audubon Medal. Until now.